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This toothpaste has been formulated to work well on young teeth and to be full of only natural ingredients, including Organic Calendula to soothe gums and Organic Natural Raspberry flavour. It is also rich in Xylitol. Good toothpaste is hard to make, so we set out to make toothpaste without noxious chemicals. We know how hard it is to get young ones to brush – or allow parents to brush – which is why we want it to be a yummy and fun experience for them, as well as safe. This toothpaste is suitable for use from 6 months and is safe if swallowed. It is cruelty free and not tested on animals. It does not contain any of the following: Salicylate, Fluoride, Sugar, Colour, SLS, Artificial Preservatives, Gluten, Parabens, Palm Oil derivatives or GMOs.